Promotions Committee
PURPOSE
The job of the Promotions Committee is to PROMOTE Downtown DuBois as the heart of commerce, culture, and community life for residents and visitors alike. As DuBois continues to change, this committee will think about promotion in a broader sense and develop new strategies by:
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- Continuing to build successful events and work to create new events & promotions that provide wide appeal
- Working along side the Downtown DuBois board and/or other committees and organizations
- Identifying downtown assets, including people, buildings, and businesses
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GOALS
The Promotions Committee works with the Downtown DuBois Board and Executive Director, the City of DuBois and Redevelopment Authority, County Organizations, local businesses, and property owners to facilitate a positive “image” of the downtown Business District that will help retain, promote, and attract downtown business and residents. The Promotion Committee will work to attract visitors and residents to the district and encourage them to spend money and time in our community through advertising, in-store collaborative promotions, newsletters, websites, social media and press releases. The Promotion Committee will focus on Board approved signature events such as the annual Grapes & Hops Tour, Farmers Market, Shop Small, Brighten the Night and other holiday events.
RESPONSIBILITIES
Direct retail promotions and traffic-building activities for the downtown.
Monitor community and consumer perceptions of the downtown and seek to understand and reverse negative attitudes and build upon positive ones.
Allocate funds for promotional activities in accordance with the Downtown DuBois Inc (DDI) annual work plan and budget.
Work toward building new sources of funding for a portion of the program’s total annual budget.
Monitor the effectiveness of promotional programs on an ongoing basis.
Build a strong network of volunteers to help implement promotional programs
Work to ensure a consistent, high-quality image in signs, advertisements and other graphic material associated with the Main Street program.
Establish good working relationships with community organizations, charities, school clubs and other groups that might participate in promotional activities.
PROMOTIONS COMMITTEE CHAIR(S) : Nikki Iozzo & Shirley Dahrouge
CONTACT: Manager@DowntownDuBois.com
MEETING TIMES:
EVENTS:
Team members are asked to attend a monthly 1-hour meeting to plan our upcoming events. Members are asked to volunteer leading up to and/or on the day of events in any of the following key areas: Pre-event planning and coordination, event day execution of specific roles and responsibilities, post-event clean-up.
Every event we do has many details that need executed in order to produce a quality event. If you like events and planning, this is a wonderful opportunity to get involved!
Learn More
Interested in serving on our committee? Want more information on when the committee meets?
We’d love to hear from you!